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Marine News from the Great Lakes

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Thursday, January 15, 2026

Why the next wave of marine innovation isn’t built with fiberglass, it’s built with intelligence. Walk through any boat show, marina, or marine dealership today and you’ll hear it — not just the sound of new customers, but the low hum of something else, conversations. Chatter amongst management, sales teams,

by: Scott MacFarland

tags: AI, Artificial Intelligence, Assistance, Assistant, Digital, Digital Innovation, Innovation, Intelligence, marine industry, marine industry news, Marine Innovation, Teammate

Thursday, October 16, 2025

The AI Current Beneath the Surface Artificial Intelligence is not coming, it’s already here. And if you’re in the boating world, especially the highly competitive 20–50 foot segment, AI is beginning to do something rare: quietly reinvent everything. What makes this transformation so important isn’t the size

by: Scott MacFarland

tags: AI in Marine, Artificial Intelligence, Boat Manufacturing, Boat Sales & Service, Boating Industry, Digital Innovation, Future of Boating, Marina Management, marine technology, Predictive Maintenance, Smart Boating

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